Vidpaq Creative Brief
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Name
Position
Company name:
Website:
Email
Phone
Country:
The purpose of the animated video:
Your specific target audience:
Brief description about your service/product:
Length of the video you prefer:
What action(s) should the user perform after viewing the video?
Describe your audience’s pain points and How do you solve their problem?
How does your service or product work? What are the main features?
What is the main point you want viewers to remember two weeks from now, long after they’ve visited your site?
How are you different from your competitors?
What kind of tone should the language and visuals take? eg: Humorous? Aspirational? Conversational/Plain-spoken? Serious? etc.
Voice over preference Male/ female and the accent:
Do you want a character-led/storytelling style… or brand awareness/promotional style?
Do you have a script?
If you do not have a script, we can write it for you. Please paste below your ideas and links to relevant pages on your website where we can find out more about the service/product
Also, please share the company logo and brand guidelines in the email
Do you have a slogan?
Reference video links if any:
Do you like to have video in other languages? or planning for multiple videos? (optional)
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